Skip to main content

Daily Writing Journal:Kellogg Rebrands Cereals to standout the brand name Kellogs!

Kelloggs and Sainsbury's brand
New, old and competitor brands
Walking round my Sainsburys for my weekly shopping, I suddenly noticed that Kelloggs had rebranded most of it's popular cereals.  At first I was confused but realised the big differences. Can you tell?

The first difference is Kelloggs has decided to manage it's brand name bigger and more dominant when before it was the actual cereal. Why? It suddenly occurred to me this was to make it stand out from the imitators such as the shop own brand.

As you can see from comparing the old Kelloggs packaging and Sainsbury's packaging there is little difference. Both have the product content in bold and both have the same colour packaging - blue. If you just wanted bran flakes then might as well get the cheaper one.

However with the new packaging, Kelloggs is screaming that you are getting Kelloggs brand, not just bran flakes. Actually the new packaging without the bold Kelloggs branding is pretty more similar to Sainsbury's.

They have also greyed out the traffic light, so it's hard to know what is very sweet or not.

new and old packaging
You can see the real difference in the traffic light here, on the old packaging it just one green one, two ambers and one red. The new is all greyed out, which should save on ink printing. Yes, the new packaging will be cheaper to produced in some instances as less colour may be needed.  



Again as suggested above the supermarket packaging at half the price is very similar colours. So the new packaging lets Kelloggs stand out as a brand rather than the contents.







So I guess with the market saturation of breakfast cereals the only way for a brand like Kelloggs to stand out is using its brand to again attention. It's not just breakfast cereal, its Kelloggs.

It will be interesting to see if Nestle goes this way, but Nestle's brand has a bad reputation so it may back fire.


Comments

Popular posts from this blog

My African American & Black Love Romance Adventure Nearly Ready After Four Years.

Thanks for dropping by and taking the time to read this. This post is going to be about my upcoming black love and African American contemporary romance release, which I think tentatively will be late this year or early 2024. It will be a six-part serialised novel, and I'll reveal the date nearer the time. It has been five years since my last black love romance novel. I have two novellas published on Amazon, and I'm  pleased to finally say, I'm about to publish again. It's been a long time.  I planned to release this book in February 2019, but after a long writer's block and other things, it had taken me this long to complete it.  If you follow this blog on and off, I've spoken about it a lot over the years. I'm thinking maybe I should relabel those blog posts as a series of how it developed.  The Story Description The names have changed well from Angelica to Pippa but it's fine.  Everyone wants someone special but PIPPA MILLER thinks not her. She

Finally I'm getting close to a release date for my urban Black Love African America Romance now Pippa & Leyton

I'm working on a pre-release campaign and it isn't going how I'd like it. However if you have being reading me on and off, you'll know I've been writing some novels-in-progress for the longest times!  I stopped writing about it because it just got EMBARRASSING especially when I planned to release this book in 2019. Yes, five years ago! But it's nearly there.  Leyton & Pippa The heroine started off being called Angelica but I kept on misspelling it so I changed it to Pippa. If you look under the label Angelica & Leyton a lot will come up.  Anyway I'm exciting to say, I'm getting reading for publication soon.  Its going to be a six-part serialised instalment, and I'll have details nearer the time.  Maybe A Six Months Countdown I'm planning between three to six months, however when the details are clear, I'll write a post. I'm also doing an extended blog posts on another blog but I'll keep it short and simple here. 

On holiday And Vacation in Alcudia,Mallorca

I'm on a holiday break in Mallorca, Spain. So this means a I won't be writing the prompt. On holiday, I normally have a break from  the internet though it's difficult nowadays with free WiFi. The hotel is okay. A four star on the lower end of the scale - this means no kettle and renting the safe.   The higher end have more add ons. The room are tiny but functional and nice however in fairness it is a beach holiday destination so I doubt there is much lounging around. Food is okay. Superb beach. Everyone seems laid back and relaxed.