Skip to main content

Daily Writing Journal:Kellogg Rebrands Cereals to standout the brand name Kellogs!

Kelloggs and Sainsbury's brand
New, old and competitor brands
Walking round my Sainsburys for my weekly shopping, I suddenly noticed that Kelloggs had rebranded most of it's popular cereals.  At first I was confused but realised the big differences. Can you tell?

The first difference is Kelloggs has decided to manage it's brand name bigger and more dominant when before it was the actual cereal. Why? It suddenly occurred to me this was to make it stand out from the imitators such as the shop own brand.

As you can see from comparing the old Kelloggs packaging and Sainsbury's packaging there is little difference. Both have the product content in bold and both have the same colour packaging - blue. If you just wanted bran flakes then might as well get the cheaper one.

However with the new packaging, Kelloggs is screaming that you are getting Kelloggs brand, not just bran flakes. Actually the new packaging without the bold Kelloggs branding is pretty more similar to Sainsbury's.

They have also greyed out the traffic light, so it's hard to know what is very sweet or not.

new and old packaging
You can see the real difference in the traffic light here, on the old packaging it just one green one, two ambers and one red. The new is all greyed out, which should save on ink printing. Yes, the new packaging will be cheaper to produced in some instances as less colour may be needed.  



Again as suggested above the supermarket packaging at half the price is very similar colours. So the new packaging lets Kelloggs stand out as a brand rather than the contents.







So I guess with the market saturation of breakfast cereals the only way for a brand like Kelloggs to stand out is using its brand to again attention. It's not just breakfast cereal, its Kelloggs.

It will be interesting to see if Nestle goes this way, but Nestle's brand has a bad reputation so it may back fire.


Comments

Popular posts from this blog

Daily Writing Journal: Mo Money Challenge - week 8 which means £8 in the tin!

£8 in coins So I'm on my second week on saving and still not sure. I'm not feeling the pinch per se, but it's hard thinking how am I going to maintain this. So I managed to get a few coins out and gather some change, but at some point I'll really need to organise this. I've put in four fifty pence pieces with come up to two pounds sterling and the rest in pound coins.  Remember the money tin from last week. Well it all went inside that.... How am I feeling? Slightly bored but I still have a long way to go..... Saving money is boring, spending is more interesting.

Searching for office christmas party venue, celebrating Momma AG birthday.

Rang to sing Momma A G happy birthday! Got to work early and did some of my goal work. Also Accounting Guru Boss showed me an easy way of planning. She is a genius. It's that simple so I'm going to practice her method of planning.  I must say I've learn plenty. Working with her is like one long professional master class with private tuition.  Glamorous colleague also gave me tips on completing a goal related task. All tasks are like elephants tackle the largest on in the morning. Red Jumper colleague took the day off for Black Friday. Apparently he's waking up at early to go on the internet looking for deals after which he'll go to the shopping centre. Told him I was going to wait until boxing day to get a new purse. Then after all the excitement he was like 'What am I going to do on Cyber Monday." Glamorous and I went looking for some where for our team christmas lunch. She wasn't having us eat in a pub. She has high standards. She was okay abo

HAPPY NEW YEAR! HAPPY 2022! My year of decluttering my creativity!

Happy New Year, Everyone! This was a quiet one, after watching two films last night I called it a night and woke up in the New Year. What films you ask? Guess Who with Bernie Mac, Ashton Kutcher and a lot of cringe worthy jokes. Then I watched Aloha with Bradley Cooper, Emma Stone, this was bit better. It had strong moments but I could see why they said it didn't really have any direction. Was it a romance? Was it a military story? It was hard to say what the movie was...a lesson in premise and precision but it gave a nice fluffy feeling and I must say Emma Stone did a brilliant job and so did John Krasinski - he acted with heart.  However it's a nice film and I learn a lot from it, but I think it would have missed the market because there were too many theme or subplots or whatever. Overall a brilliant cast, great acting but the story struggled with doing too much.  Decluttering My Creativity  This year, I'm focusing on decluttering my creativity in the sense of completing